Why Pretty Smack Is Personal

This brand wasn’t born in a boardroom—it was born from real life. From Uber & Lyft rides, side hustles, lipstick dreams, and late nights trying to figure it all out.

Pretty Smack is personal because it was built by a woman who gets it. Who didn’t wait for investors or permission. Who started with what she had and built a brand that now lives on shelves, in purses, and on the lips of women with stories just like hers.

We hope when you wear Pretty Smack, you feel like you’re wearing more than lipstick.

You’re wearing proof.