For the Woman With a Story

Pretty Smack was never just about color—it was always about character. Our brand was built for the woman who’s walked through something and came out the other side with a little more strength, a little more softness, and a whole lot more story.

Your lips aren’t just for smiling or glossing—they’re for speaking life, telling truths, and sometimes, spilling tea.

Every time you wear Pretty Smack, we hope it reminds you: You’ve lived. You’ve overcome. And you deserve to look as powerful as you are.