“A TOUCH OF DIVA WITH LIPS TO MATCH”
Pretty Smack is a lip-exclusive beauty brand that has been defining bold lips since 2021 with our signature matte liquid lipsticks. Now, we’re expanding into creamy glosses, stains, liners, and essential lip care—just the beginning of our mission to create every lip product imaginable. Because every statement starts with the perfect lip.
SHOP OUR FEATURED SHADES
Get ready to give the world some major lip with our fabulous, high-pigment, ultra-matte shades that take you from baddie to buttoned-up-babe with one easy application.
WE’RE VEGAN & CRUELTY FREE
At Pretty Smack, we’re all about looking good – but never at the expense of doing good for the planet and all of the beautiful creatures who call it home. That’s why we only use vegan ingredients and never test on animals.
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THESE SHADES ARE DOPE!
I JUST ORDERED VOLUPTUOUS AND CAN’T WAIT TO TRY THE REST.
-Chloé T.
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OMG THE COLORS LOOK AMAZING. I HAVE BEEN WAITING FOR YOUR LIP LINE TO DROP AND YOU DID NOT DISAPPOINT!
-Jackie M.
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FINALLY SOME MATTE LIPS THAT CAN LAST ALL DAY. PRETTY SMACK WHERE HAVE YOU BEEN!?
-Janaye Z.
